Public sector applications that get you in front of the panel.
Senior roles in the Civil Service, the NHS, local government, higher education and the charity sector are won on paper first. Your coach writes the personal statement or the evidence against the person specification that shows the panel you already operate at the level they're appointing to.
Wherever the panel scores you against a framework.
Senior Civil Service roles
Applications for Deputy Director, Director and Director General roles, written to Success Profiles: the personal statement and the experience, behaviours and strengths the panel will assess.
Director, executive director and chief executive
Senior roles in councils, combined authorities, public bodies and regulators assessed against the person specification or a leadership framework, from director to chief executive.
Senior and board appointments
NHS organisations, universities, charities and public appointments that ask for a supporting statement against the person specification, including non-executive and trustee roles.
Evidence the panel can score.
A conversation first
Your Executive Transition Coach starts with a consultation to draw out the examples that best match the role. Nothing is written from a form.
The role, then the framework
We work from the person specification, the job description and the framework behind them, so every response answers what the panel is actually scoring.
Examples at the right level
Each claim is backed by a specific example of what you did, how you did it and the result, pitched at the scope and complexity of the role you're applying for.
Within the limits
Word counts, page limits and formats are followed exactly. A response that ignores the instructions can be marked down before its content is read.
One story across the application
Your responses and your CV draw on the same evidence and the same narrative, so the panel sees one consistent candidate.
Ready for the interview
The examples we develop on paper become the stories you tell at interview, so you walk in already prepared.
The response the application asks for.
A concise statement that makes your case against the role as a whole, written to the length the application sets.
A separate, evidence-based example for each criterion, behaviour or capability, in the format and word limit the panel asks for.
Short answers to the specific questions some applications use in place of a full written response.
Revised with you until it's right, and delivered in Word and PDF before your closing date.
An executive CV, cover letter or interview coaching, built on the same evidence.
Before you get in touch.
What's the difference between a personal statement and evidence against the person specification?
A personal statement is a single piece of writing, often one to two pages, that makes your case against the role as a whole. Evidence against the person specification addresses each criterion or behaviour separately. The application will say which it wants, and we write to that format.
Can you write to Success Profiles or another framework?
Yes. We write to the framework named in the application, whether that's Civil Service Success Profiles, the NHS Healthcare Leadership Model or an organisation's own leadership framework.
Do I need a new CV as well?
Not always. If your CV already supports your claims, we'll focus on the responses. If it tells a different story, we'll recommend aligning it.
The closing date is soon. Can you help?
Tell us the closing date when you get in touch, and we'll tell you honestly whether we can meet it.
Can you help with the interview too?
Yes. Executive interview coaching can be added, delivered by video, and built on the examples in your application.
Give the panel a reason to shortlist you.
Tell us about the role you're applying for and its closing date, and your coach will be in touch personally.